“We’ve sacked the idea of buying new”
In a globalised economy where life moves so fast, even some of the most stable concepts such as your work space and ownership are now coming into question. Sharing, something that humanity has struggled with for centuries, is now the new way of purchasing goods and services. We’ve sacked the idea of buying new. The new status quo is to rent and to reuse. Now most consumption habits revolve around shared transportation, shared accommodation, and shared workspaces. Consumption is so technologized and rapid that we no longer have the patience or the want to wait around to buy what we can ask a friend for, or even a stranger.
“Sharing of an asset”
The sharing economy is peer to peer interchanging of good and or services other wise known as collaborative consumption. It’s not about privacy anymore or ownership but limited use through the sharing of everything from clothes, taxis, desks, and even homes directly with one another. Companies like Airbnb, Uber, Offer up, Etsy, and DonkeyRepublic are all examples of collaborative consumption.
Simply put, collaborative consumption is the sharing of an asset, someone who owns an asset can find people who want to use it and a new dynamic is born. Owners will rent out the asset they are not using, so that it is not considered money wasted. Owners are becoming more lucrative by utilising an asset to the fullest capacity. For the consumer, it alleviates the burdens of ownership and provides on demand at minimal cost.
“Afraid of commitment”
The millennial generation is starting to rent instead of own, therefore our spending habits are different. Instead of making big purchases and acquiring a loan we choose another solution so as to not acquire debt. This leaves us with less risk especially in times of economic crisis.
Due to the housing bubble in Spain, ownership of real estate in particular is becoming less of a goal and more of a worry. As a result, we are becoming more aware of the financial risks and implications of our decisions. But on the other hand, we are also becoming afraid of commitment. Millennials grew up in times of crisis so it isn’t surprising that this is becoming a new habit.
When we engage in sharing exchanges such as sharing transportation, accommodation, and work spaces we are becoming part of a community. So, we are more in tune with community issues. Through social media and peer to peer apps such as GoFundMe we are more aware of social issues all around the world and are demanding companies to incorporate a more socially responsible business model.
The fact of the matter is that sharing is sustainable. We are consuming more but producing less physical items. In the case of shared transportation, we are producing less pollution and decreasing the negative effects of urbanisation. Apps such as OfferUp have strengthened the concept of reusing and reselling instead of buying new. The term one man’s trash is another man’s treasure, is something that is becoming a cultural norm.
Coworking is the perfect hybrid. It quenches the consumer’s need for access over ownership and experience. Shared offices allows anyone to rent a desk for a short or long time period, in a space that might not have been used to full capacity. The most important part is community. Culturally we’ve adopted a social shared work environment to induce productivity. A shared workspace facilitates this social environment by providing an open design work space along with events to meet others and collaborate. With Coworking, you can really have it all.